What is Digital Marketing?

On entering a supermarket and being able to choose a particular product from amongst the variety of substitutes available it rings a bell-the wondering about how to come to the conclusion to choose that particular product. Every day new substitutes for the old ones are launched making it difficult to survive in the market with the old traditional ways of trading, yet it is only pertinent for a businessman to make his company’s presence felt.

This can be done with help of marketing. The concept of marketing revolves around being better for the customer and making sure that the customer is aware of it. It has always been about connecting with your customers in the right place and at the right time.

How amazing would it be if we could make any place the right place and anytime the right time?

Is it even possible? Imagine sellers going to the customers to sell their products at all times and in all places.

Sounds vague, WELL!! Not anymore.

There are more than 4 billion people around the world using the internet today. So, let’s go and meet them where they already are – THE INTERNET.

The meaning of Digital Marketing, as the name suggests is the marketing of products and services using digital technologies (the marketing technology that business use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns) on any digital medium.

When a particular website is on the top of your search engine result page or you are receiving an email related to the recent online viewed products or an SMS about the current offers available on the products of a particular brand and even the popup ads on your mobile phones, it all falls under digital marketing.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. From the website itself to a business’s online branding assets – digital advertising, email marketing, online brochures, and beyond – there are ample of tactics that fall under the umbrella of “digital marketing.”

On non-Internet channels, a simple SMS, MMS or a callback or on hold mobile ringtones is also digital marketing and the complex techniques affecting the online visibility of a website or a web page is also digital marketing. Extension to non-Internet channels helps to differentiate digital marketing from its inherent nature-online marketing.


When complaints are freely heard, deeply considered, and speedily reformed then is the utmost bound of civil liberty attained that wise men look for.

Digital marketing has not only made it easy for a businessman to spread awareness about his product but also for the consumer to share their experience about the received products or services with a product or brand through social media sources, blogs and websites. Also, It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

However, with digital marketing, there are some setbacks. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have a poor internet connection.

Digital marketing is highly dependent on the Internet is that it is subject to a lot of clutter, so its marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organization’s brand image or products.

But apart from these tiny pitfalls, digital marketing has been proven to be the most effective marketing strategy so far.

So next time when someone comes up with the question that “Which form of marketing would be worthwhile?”
You know exactly what to say!!!
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