Advanced Course in Digital Marketing

Businesses the world over have begun to take serious note of the growing internet population and are now carving out a niche for themselves in the digital world as well, to help them manage their brand, expand their customer base and engage their clientele effectively. This has led to a massive growth in the digital media marketing services industry which in turn has spawned a new demand for trained professionals with knowledge and experience in the field. With the industry, especially in India, still in its infancy with an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has created a need for courses in Digital Marketing to provide the requisite knowledge and training to excel in the field.

Digital marketing is a broad field and comprises various disciplines including Display ads, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Social Media marketing (SMM), Email marketing, Mobile Marketing and Affiliate Marketing. Each of these is a field in itself and there are field-specific courses being offered as well
 
Course Overview
  • Google Analytics
  • Google Web Master
  • Bing Web Master
  • PPC-CPM-CPA
  • Organic Search Marketing SEO
  • Social Media
 
Course Contents
  1. Introduction
  2. Google Analytics
  3. Google Web Master
  4. Bing Web Master
  5. PPC-CPM-CPA
  6. Organic Search Marketing SEO
  7. Social Media
  • Understanding online revenue models
  • Online Marketing Ecosystem
  • Agency
  • Basics of website structure: Html, css, Iframe etc.
  • Domain, Sub-domain, web hosting, servers, secured network, user data etc.
  • Setup
  • Visitor analysis
  • Goal setup
  • Content analysis
  • Search funnels
  • Page views, bounce rate etc.
  • Referral traffic analysis
  • Setup
  • Traffic Analysis
  • Keyword Analysis
  • Web Errors
  • Data Highlighter Tool
  • Setup
  • Traffic Analysis
  • Keyword Analysis
  • Web Errors
  • Understanding cookie tracking
  • Tricks and techniques for tracking traffic sources
  • Google –Ad words: Microsoft Ad-centre
    • Introduction to Ad words PPC ( pay per click),
    • Ad words setup and tracking code.
    • Campaign structuring
    • Keyword research and identification
    • Landing page optimization
    • Ad format and ad copies Adwords policies: Text format, Display format
    • Campaign Placement and targeting
    • Campaign Optimization: Geo-targeting , Bid Managements, time schedules
    • Setting automated rule parameters
    • Targeted ads on Google display network
    • Dynamic Ads on search network
    • Remarketing techniques
    • Performance monitoring and Campaign tracking
  • Display Marketing
    • CPC , CPM , CPA, CPL Models
    • Identifying right publishers using tools: Alexa, Google Planner.
    • Understanding ad formats: Banner, Flash, Rich media, tags, conversion trackers etc.
    • Ad Server Integration. Ad tracking softwares
    • Performance Monitoring
    • Understanding Pixel tracking
    • Traffic Optimization Techniques
    • Affiliate Marketing: Models, Tracking, Affiliate network creation
  • On- Page Optimization
    • Competition Analysis
    • Keyword Research
    • Keyword Density Analysis and Placement
    • Title/Description/Keyword/Other Meta Tags Development
    • Site (URL) Structure Analysis
    • Web Designing Basics / WYSIWYG Editors
    • URL renaming/re-writing
    • Content Development Check
    • Brief Keyword Competition Review
    • H1, H2, H3 Tags
    • Anchor Text
    • Existing Web Content Optimization
    • Image Optimization
    • Use of robots.txt
    • HTML Validation
    • Doorway Pages
    • Invisible Text
    • Cloaking
    • Creation of XML/HTML/ROR/Text  Sitemaps
    • Submitting Sites to Google/Yahoo Webmasters
    • Canonical / 404 Implementation
    • Creating of Favicons.
    • Search Engine Submission
    • SCHEMA Implementation
  • Off- Page Optimization
    • Directory Submission
    • Article submission
    • Alexa Insights
    • Google Mapping/Listing
    • RSS (Really Simple Syndication)
    • Forum Posting & Posting Free Classifieds
    • Linked in Link Building Strategies
    • Online Reputation Management
    • Social Book Marking
    • Blogs Creation, Submission,          promotion
    • Tools for density, position, tracking
    • Google places submissions
    • Press Release Submission
    • Classifieds
    • Link Building
    • Blogging
  • Integration with various social media platforms- Facebook, twitter, linkedin and others
  • Understanding engagement setups at each social media platform
  • How to use facebook apps- Paid / Free for running contests and engagements
  • Creation of video channel on You tube
  • Paid advertisement on Facebook, Linkedin, You Tube
  • Adding Fan base, followers, participation
  • Use of apps in social media marketing, Understanding app creation
  • Understanding organic social reach and strategies to increase the reach
  • Understanding social analytics
Batch Schedule for

Advanced Course in Digital Marketing

 

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